What does a Business Continuity Plan (BCP) aim to achieve?

A Business Continuity Plan (BCP) is specifically designed to ensure that an organization can maintain or quickly resume its critical operations and services after a disruption occurs. This could include natural disasters, cyber-attacks, pandemics, or any other unforeseen events that have the potential to disrupt normal business functions.

The primary aim of a BCP is to prepare the organization to respond effectively to such disruptions by outlining procedures and resources needed to maintain essential functions. It involves assessing risks, determining critical business functions, and outlining plans for backup operations and recovery strategies. By focusing on maintaining continuity, the organization minimizes downtime, protects its resources, and ensures that it can continue to serve its customers and stakeholders even in challenging circumstances.

In contrast, other choices focus on unrelated objectives, such as managing financial risks or attempting to increase sales during a crisis, which do not align with the core function of a BCP.